IRVINE, Calif. (May 24, 2010)---Kawasaki Motors Corp., U.S.A., today
announced the launch of its mobile Web site, taking advantage of
technologies available to reach active, on-the-go powersports products
consumers. The site, which has all the capabilities the company's
desktop Web site, is available for immediate use, and is addressable at
m.kawasaki.com.
"As consumer usage of digital media has evolved over the
past few years, we have also progressed our capabilities," said Chris
Brull, Kawasaki's marketing communications director. "The mobile site is
a better way to serve the needs of an active online audience," said
Brull.
"Our consumers are increasingly accessing the Web through
mobile devices, and the mobile Web site is another way that Kawasaki is
engaging them on their platform of choice," said Brull. "We have been
focusing on digital communications during the past few years, and this
is another example of using the right technology to reach the right
audience, " he said.
According to Brull, the site will give potential customers
quick access to complete product details, including images,
specifications, MSRP, and unique videos. The mobile site will provide
updated, real-time information on an auto-refresh basis that's updated
in sync with the desktop site.
Brull cited the respected Pew Research Center's 2009
Internet & American Life Project research showing that 32 percent of
Americans have used mobile phones to access the Internet, and 46 percent
of those mobile users indicate that on- the-go availability of
information is very important to them.
The broad application of Kawasaki's mobile site will also
allow dealership and trade show personnel to quickly access product
information in the field and engage customers on a timely basis.
Customers will be able to opt-in to have the company's ongoing
promotions relayed directly to them through text alerts, via their
mobile unit.
Other features of the new outreach tool include the ability
for customers to receive immediate information when new products are
announced. And, if they wish to follow-up with a local dealer, the site
will automatically populate the dealer locator section with up to 10
dealerships in close proximity to the zip code provided by the user.
The site provides interfaces to immediately access
Kawasaki's Facebook and Twitter profiles, as well as its YouTube
channel.
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki
motorcycles, ATVs, personal watercraft, utility vehicles and recreation
utility vehicles through a network of more than 1,475 independent
retailers, with an additional 8,000 retailers specializing in Kawasaki
power products and general purpose engines. KMC and its affiliates
employ nearly 3,300 people in the United States, with 400 of them
located at KMC's Irvine, California headquarters.
Kawasaki's tagline, "Let the good times roll.(tm)", is recognized
worldwide. The Kawasaki brand has become synonymous with powerful,
stylish motorcycles for over four decades. Information about Kawasaki's
complete line of recreational products and Kawasaki affiliates can be
found on the Internet at
www.kawasaki.com